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$10,900
730097 MLS ['Fee Simple'] Tenure
Discover the potential of this wooded 8,040-square-foot lot in Nanawale Estates. Conveniently located closer to the front of the subdivision, this property offers easy access while maintaining a peaceful setting surrounded by lush tropical greenery. The fairly level lot provides an excellent opportunity to build a primary residence, vacation retreat, or investment property. With only a few neighboring homes nearby, you'll enjoy a sense of privacy while still being just minutes from Pahoa Town's shopping, dining, schools, and everyday conveniences. Whether you're ready to build now or looking to secure land for the future, this property offers an affordable opportunity to own a piece of Hawaiʻi Island in a growing community.

Maui Rd, PAHOA

Listing courtesy of Hilo Bay Realty LLC.

$42,000
730159 MLS ['Fee Simple'] Tenure
Ultra Private 3-acre parcel in Hawaiian Acres bountiful in native ʻōhiʻa trees, wild orchids, native ferns, and picturesque scenery. Daily life is peaceful and serene. Offering prime off-grid living or power is available through HECO with connection. Accessible wooded lot, located one parcel in from corner. Terrain is assumed to be fairly level. Use caution when walking by foot on vacant raw land. Located near shopping, dining, more in Keaau and Pahoa Shopping Center Highlights include: - 3 acres - Ultra private location - No HOA or CC&Rs. - Voluntary community association, along with optional road maintenance fees. For more information, please visit www.hawaiianacres.org and www.harc4u.com.

16-2191 Road 4 (Io Kea), MOUNTAIN VIEW

Listing courtesy of Knutson & Associates.

$539,888
3 Beds 2 Baths 729819 MLS ['Fee Simple'] Tenure
Welcome to your private slice of paradise in the heart of Hawaiian Paradise Park! Tucked away at the peaceful, dead-end of 2nd Avenue off Kaloli Drive, this beautifully maintained property offers the serenity, space, and lifestyle you've been dreaming of—just moments from the ocean and close to the scenic Shipman Beach Park. Set on a gated, full acre surrounded by a custom stone wall, this tropical haven is located in the highly desirable Kaloli Point sunbelt, offering abundant sunshine and a refreshing coastal breeze year-round. This expansive 3-bedroom, 2-bath home spans 1,568 sq ft and features a thoughtful split floor plan and open-concept living area, creating a spacious and welcoming environment. Enjoy seamless indoor-outdoor living with two generous lanais, perfect for relaxing mornings or hosting sunset dinners under the stars. 🔹 Post and pier construction adds elevated island charm 🔹 Enclosed laundry room for added convenience 🔹 Tall carport ceilings – perfect for a lifted truck, SUV, or your boat 🔹 Fresh interior & exterior paint, updated catchment tank with new liner 🔹 Located in Lava Zone 3 and Flood Zone X – no costly lava or flood insurance required! The property features a curated landscape of native ʻōhiʻa trees, swaying palms, and open grassy areas—ideal for gardening, pets, or simply soaking in the Big Island sunshine. Whether you’re looking for a full-time residence, a vacation getaway, or an investment in one of East Hawai‘i’s most coveted neighborhoods, this home is a rare find that checks all the boxes. 🌴 Peaceful. Private. Move-in ready. Just minutes from the ocean. Your Hawaiian dream home is here—don’t miss out!

15-1505 2nd Ave, KEAAU

Listing courtesy of eXp Realty.

$374,888
729815 MLS ['Fee Simple'] Tenure
Expansive Ocean View Lot on Paradise Ala Kai Dr – Hawaiian Paradise Park Welcome to your dream property in one of the most desirable locations on the Big Island! Situated on the highly sought-after Paradise Ala Kai Drive in Hawaiian Paradise Park, this impressive 22,216 sq ft lot offers the perfect blend of peace, privacy, and panoramic ocean views—without the burden of flood insurance. This prime parcel is fully cleared, leveled, and ready to build, saving you time and expense as you plan your island retreat or forever home. All four corner stakes are clearly visible, making it easy to envision your layout on this generous piece of paradise. Equipped with a multitude of Blue Rock, you have the opportunity to build the stone wall of your dreams! The lot is Grubbed and graded ($24k in savings) & ready to build!! Included: Multiple piles of blue rock valued at $10k Located in Lava Zone 3, this property does not require lava insurance, providing even more value and peace of mind. Don’t miss your opportunity to own a slice of coastal heaven in a growing community with paved roads, nearby amenities, and stunning sunrise views over the Pacific.

Paradise Ala Kai, KEAAU

Listing courtesy of eXp Realty.

$310,000
2 Beds 1 Baths 729981 MLS ['Fee Simple'] Tenure
Welcome home to your secluded tropical paradise oasis! This land and home is truly a peaceful retreat with a solar heated pool, outdoor claw foot bathtub, and huge covered lanais. Home has never been so healing and relaxing. This 2 bedroom, 1 bath redwood and cedar home sits beautifully just outside Volcano Town. The kitchen is one of a kind, with a 7' koa countertop and acacia countertops, thoughtfully designed for the home. Custom bamboo cabinets, a large ohia Post in the center and a spacious loft for the keiki or storage are added touches that make this space unique. The gorgeous hand carved driveway, winds through the center of the land with hibiscus, orchids and hapu'u ferns draping everywhere throughout. This home is completely sustainable and off-grid, allowing the freedom of living away from the hustle and bustle. The home has a 48V owned solar system with 13 panels and 8 new batteries to sustain electricity even with days of cloud cover. The above ground pool has its own solar system to heat the water so that you can dive in any day of the year. Home has a 5,000 gallon catchment system and charcoal water filtration system pump in good condition plus a brand new pump included. Roof was painted less than 5 years ago. There are 2 carports: one is temporary and can be moved, the other is permanent and can be used as a working area or for parking. There is also an enclosed storage shed, brand new chicken coop, as well as an enclosed rock pond that could be used for ducks , hydroponics or even tilapia. For those colder days and evenings, turn on the high end wood stove that fills the living room and kitchen up for a toasty afternoon or starry night!

11-2897 Makoa Rd, VOLCANO

Listing courtesy of eXp Realty.

$279,000
3 Beds 2 Baths 728889 MLS ['Fee Simple'] Tenure
This charming home is truly a hidden gem—quietly tucked away for privacy, yet conveniently located near the main road. Lovingly maintained and thoughtfully upgraded, it offers both comfort and functionality. It also doubles as an investment opportunity! As you ascend the front steps, you’re welcomed by a spacious lanai stretching the length of the home—perfect for enjoying your morning coffee or unwinding during pau hana. Inside, an open-concept layout seamlessly connects the living, dining, and kitchen areas, creating an ideal space for entertaining. Large windows fill the home with natural light and invite in cool, refreshing breezes. Down the hallway, you’ll find additional storage along with a secondary entrance to the home. A small alcove provides the perfect spot for a stand-up freezer or extra shelving. The extra-wide hallways offer excellent accessibility, making navigation easy for those who may require wheelchair assistance. All three bedrooms are conveniently located along this corridor, along with an indoor laundry room. The primary suite, situated at the end of the hall, features its own private bathroom and access to a secluded lanai—your own personal retreat. The fully fenced and landscaped yard adds to the home’s appeal, along with features such as a front gate, private water system, and on-demand hot water. Recent upgrades include: Full home re-plumbed Exterior repainting New kitchen appliances Fumigation (2022) Replaced stairs to second entrance Backyard leveled with cinder and rock New and repainted baseboards Updated kitchen lighting Washer and dryer (replaced in 2022) This beautifully maintained home is move-in ready and waiting for you to make it your own—don’t miss this opportunity! This property is currently tenant-occupied and does require a 48-hour notice to show.

14-882 Kehau Rd, PAHOA

Listing courtesy of Century 21 Homefinders of Hawaii.

$120,000
728880 MLS ['Fee Simple'] Tenure
Price just reduced. E Komo Mai to this highly desirable 1-acre parcel in Hawaiian Paradise Park, ideally located near Shower Drive & Kaloli Drive — a sought-after area known for easier highway access & added convenience. The nearby traffic light at Shower Drive offers a safer & more efficient entry and exit, a rare benefit within the subdivision. Surrounded by established homes & lush greenery, this property offers a wonderful blend of privacy & neighborhood appeal. Inventory in this section of HPP is limited, as many available parcels are typically located deeper within the subdivision, making this location especially attractive. The lot features natural vegetation with a manageable landscape, offering an excellent opportunity for clearing & future development. Overhead electricity (SSPP) is available, and the property is zoned A-1A Agricultural, providing flexibility for future building possibilities. Buyer & Buyer’s agent to conduct their own due diligence regarding all material facts, including but not limited to zoning, utilities, access, permits, SSPP, staking/survey requirements, and development possibilities. Information deemed reliable but not guaranteed. Enjoy the opportunity to build your dream home in one of HPP’s more convenient & desirable locations while embracing the peaceful island lifestyle.

15-1423 12th Ave, KEAAU

Listing courtesy of Hara Chun Realty, LLC.

$89,500
730007 MLS ['Fee Simple'] Tenure
Beautiful Improved Ocean-View One-Acre Parcel in Leilani Estates – Big Island, Hawaii Discover your own piece of paradise with this improved one-acre lot on Hookupu Street in the peaceful Leilani Estates subdivision. The current owners have selectively cleared the property to maximize ocean views while preserving pockets of tropical foliage. A gated entrance with sturdy rock pillars opens to a wide driveway that runs from the front to the back of the lot, providing easy access throughout. Multiple prime building sites are positioned across the property, offering flexibility to design your ideal home and additional structures. With thoughtful planning, you can enjoy both privacy and stunning ocean and sunrise views. Neighboring properties also capture ocean vistas, suggesting this parcel offers similarly breathtaking scenery. Start your mornings with spectacular sunrises, as the sky fills with vibrant shades of orange, pink, and red above the deep blue Pacific. The area’s favorable climate and ample rainfall make it ideal for cultivating a lush garden or growing a wide variety of plants. Owner has added hundreds of plants already – a great start! Leilani Estates has a wonderful Community Center and park, and this property has access to high-speed cable and fiber-optic internet, television service, and curbside mail delivery. Leilani Estates features paved roads throughout, ensuring ease of access and comfortable daily living. This property offers a perfect balance of tranquility and convenience—just a short 10-minute drive to Pahoa Town for shopping, dining, and services, and about 15 minutes to the ocean for swimming, walking, and fishing. Pohoiki Road is expected to reopen soon, providing quicker access to the area’s striking new black sand beaches and natural hot ponds. All information is deemed reliable but not guaranteed. Buyers and agents are to perform their own due diligence regarding all details and property conditions. Lava Zone 1

13-3541 Hookupu St, PAHOA

Listing courtesy of Hilo Bay Realty LLC.

$349,000
3 Beds 3 Baths 728157 MLS ['Fee Simple'] Tenure
Welcome to your island 3-bedroom, 1 full and 2 half-bath home is set on a landscaped 12,000 sq ft lot filled with producing avocado, pineapple, and ulu trees, along with fragrant gardenia and plumeria—creating a true sense of Hawai‘i right in your own backyard. Inside, the home features vaulted tongue-and-groove wood ceilings that add warmth and openness, complemented by bay windows that bring in natural light. Built on post and pier, the home offers an elevated lifestyle. Enjoy your second-story deck, where you can take in the island breezes by day and the star-filled skies by night. A standout feature of this property is the expansive approximately 1,000 sq ft enclosed under-home space, offering versatility. This area is ideal for a workshop, storage, hobby space, or future creative use. The property provides a carport and an adjacent bonus room complete with a half bath—perfect for guests, a home office, or flexible living space. Just beyond, a private outdoor shower adds to the island experience. This home offers comfort and potential in one of East Hawai‘i’s growing communities.

16-2077 Lauhala Dr, PAHOA

Listing courtesy of ZT Hawaii LLC.

$179,000
2 Beds 1 Baths 729916 MLS ['Fee Simple'] Tenure
The home opens into the kitchen area, which is ready for renovation. The layout includes two bedrooms and one bathroom in need of a full remodel. A spacious living area with tall vaulted ceilings creates an open feel, with a staircase leading to an upstairs loft previously used as an office. Additional storage is located beneath the stairs. Straight grain old growth wood siding runs throughout the majority of the home, adding warmth and character. Nestled near the end of a quiet road in WaaWaa, this 2.57-acre property offers privacy, space, and an off-grid lifestyle. The 1,431 sq ft structure is built with redwood and cedar, providing a solid base for future improvements. Two cement catchment tanks are located on the property, with a combined capacity of approximately 15,000 gallons. Architectural plans are available for review. The acreage provides room for agriculture, additional improvements, or enjoying the natural surroundings. Peaceful rural setting with a tucked-away feel.

14-4767 Sadileck Rd, PAHOA

Listing courtesy of Savio Realty Ltd. - Puna Office.

$380,000
2 Beds 3 Baths 729930 MLS ['Fee Simple'] Tenure
Set on over 20 acres of usable land, this unique property offers a rare opportunity for those seeking privacy, sustainability, and space to grow. Once part of the historic Olaa and Puna Sugar Company lands (1899–1984), the property still features original cane haul roads that provide established access throughout. Positioned for maximum seclusion, all improvements are thoughtfully located near the center of the acreage and surrounded by perimeter hog wire fencing. The property has been operated as a no-kill animal sanctuary, with infrastructure in place to support a wide range of uses; from continued sanctuary operations to farming, homesteading, or retreat-style living. Two large yurt structures serve as caretaker quarters, designed for functional, off-grid living. A planned communal kitchen and living area was started, with existing footings already in place for future completion. The property is equipped with essential off-grid systems, including solar power, water catchment, and septic. The solar setup features six panels, a 24-volt system, Outback inverter, and battery storage (two 12-volt gel batteries, 300 amp hours each), all housed within a 20-foot container that also serves as secure storage and conveys with the sale. Despite its off-grid capability, the property also offers modern connectivity with landline, fiber optic internet, cell service, and access to grid power if desired. Paved county road frontage provides easy access just minutes from the highway. A thoughtfully planted food forest enhances the land’s productivity, with a wide variety of mature, food-bearing trees and plants including multiple banana varieties, bamboo, citrus, avocado, cacao, jackfruit, clove, nutmeg, ulu, coconut, lilikoi, ice cream bean, and more. With its combination of acreage, infrastructure, and established plantings, this property offers a strong foundation for a self-sufficient lifestyle, agricultural venture, or private retreat.

18-3746 Kopua Rd, MOUNTAIN VIEW

Listing courtesy of Corcoran Pacific Properties.

$203,000
3 Beds 3 Baths 729533 MLS ['Fee Simple'] Tenure
Fully permitted 3-bedroom home offering 1,122 sq ft of comfortable island living in the growing Nanawale Estates subdivision. This well-designed layout includes 2 full bathrooms plus a third bathroom that is already plumbed and ready for fixtures—offering a great opportunity to customize and add value. Ideal for extended living, guests, or rental potential. The home features a functional floor plan with ample natural light and a welcoming interior ready for your personal touch. An oversized carport has been enclosed, creating additional usable space; however, this enclosure was completed without permits and is not reflected in the official square footage. Buyers to conduct their own due diligence regarding this improvement. Conveniently located just a short drive to Pahoa town, shopping, dining, and the Puna coastline, this property offers an excellent opportunity for homeowners or investors seeking value and versatility on the Big Island.

14-3449 Mauna Kea Rd, PAHOA

Listing courtesy of KW Big Island.

$249,000
4 Beds 4 Baths 730046 MLS ['Fee Simple'] Tenure
2 dwellings on 1 property: Spacious Big Island Opportunity with Updates! Unlock the incredible potential of these versatile homes situated on a prime corner lot in Nanawale Estates Subdivision. Perfect for those looking to build instant equity, this "diamond in the rough" has already seen significant improvements, allowing you to focus on the final creative touches. Recent upgrades provide a solid foundation for your vision, including a brand-new roof (2026) of the main home, fresh paint throughout the interior of the main home, and newly installed vanities in the bathrooms of the main home. The expansive floor plan of the main home offers three bedrooms and two full bathrooms, complemented by a third bathroom featuring a dedicated toilet and shower. This flexible layout is ideal for a variety of lifestyles, whether you are seeking a primary residence or a high-potential investment property. Practical features like connection to County water and its breezy corner location add even more value to this substantial home. Located in Lava Zone 2, residents of Nanawale Estates enjoy unique community amenities including a private pool, playground, and the convenience of mail delivery. You are just a short drive away from the vibrant dining, shopping, and entertainment options in Pahoa town. This home is truly a must-see to appreciate the scale of the space and the opportunity it presents. The Ohana unit is currently tenant occupied, please do not disturb occupant.

14-806 Nanawale Circle, PAHOA

Listing courtesy of EXIT Realty Island Living.

$40,000
730011 MLS ['Fee Simple'] Tenure
Located in Leilani Estates in Pahoa, this gated property offers privacy, natural beauty, and thoughtful improvements on a lush tropical lot filled with mature landscaping and unique natural features. The property includes a driveway, cleared building pad, and an unpermitted 8x10 stilted screened agricultural hut. The land is rich with character, showcasing exposed lava beds, lava trees, and a natural lava crack measuring approximately 3' x 15'. A gentle 20-foot rise in elevation toward the back of the property adds depth, privacy, and a beautiful natural backdrop. Surrounded by established tropical plantings, the property features Samoan dwarf coconut palms, Alexander palms, royal palms, ti plants, croton, coleus, variegated ficus, dracaena, white ginger, heliconia, ground orchids, purple joyweed, and large hapu’u ferns, some reaching up to 20 feet tall. Enjoy productive fruit trees and edible plants including a huge mango tree, apple bananas, taro, avocado, soursop, noni, kukui nut trees, and additional coconut palms. Bamboo varieties including Buddha belly and timber bamboo add even more privacy and island ambiance. This special property blends natural Hawaiian beauty with practical improvements, offering a peaceful setting ready for your vision in Leilani Estates.

13-3439 Kula St, PAHOA

Listing courtesy of Axen Realty LLC.

$55,000
728528 MLS ['Fee Simple'] Tenure
Located near the "end of the road" in Hawaiian Acres, at the bottom of the subdivision, this lovely lot offers untouched native growth and limited development around. This is an opportunity to secure a "Slice of Paradise" at an affordable price. You will have ample "elbow room" as the lots average 150' wide and 871' deep. The lot is not far from paved access to either Hwy 11 to Hilo or Hwy 130 to Pahoa. Both towns offer restaurants, shopping and activities. Hilo, the County seat, is the major commercial hub on the East side of Hawaii Island. It is the home of the University (UH Hilo), County of Hawaii government offices, Hilo Benioff Medical Center and the island's major port for shipping and cruise ships. Additionally, golf and water sports, paddling, fishing, swimming and surfing are available in or near Hilo. Hwy 130 takes you to Pahoa for a Sunday Farmer's Market, restaurants and shopping. The Pahoa Community Center offers activities as well as an Olympic-sized pool for swimming and water aerobics. Ocean access is possible off the nearby Kalapana coastline as well. Overhead electric in the area is available via the electric utility's SSPP program. The cost at time of hookup is $3027.00. Hawaiian Acres Association information can be found at https://harc4u.com/. Currently the Road Association is requesting an $88 donation/year for road maintenance. This is a voluntary fee. Buyer shall be aware there is a transfer fee of $250 at closing to Road Assoc. & Home Owner Assoc.

16-2192 Road 5 (Uau), MOUNTAIN VIEW

Listing courtesy of Aloha Sotheby's Intl Realty - Hawai'i.

$125,000
729037 MLS ['Fee Simple'] Tenure
Located in Hawaiian Paradise Park on 20th Ave, this 1-acre property offers a rare opportunity for those ready to take on a project and unlock its full potential. The existing structure has been unoccupied for an extended period and is in significant disrepair, requiring substantial renovation or possible replacement. No permits are on file, so options are cash or owner financing. Set on a generous parcel with established vegetation and privacy, the property provides an opportunity for redevelopment. Whether you choose to restore the existing structure or start fresh, the space and location offer flexibility to create something truly special. Hawaiian Paradise Park is known for its large lots and growing demand, making this a compelling opportunity to invest in the area’s future. Conveniently located about 15 miles from historic Hilo town. Restaurants, hardware, gas and convenience shopping in Keaau and Pahoa are all less than 10 miles away. Businesses within the subdivision include a water catchment supply company, car repair, veterinarian, a plant nursery and more. For more information visit the community association website: http://www.HPPOA.net Per HELCO, SSPP is only $1,912.00. According to the Hawaiian Telcom website, high-speed fiber internet is available here! Please confirm details and availability with Hawaiian Telcom. Per County TMK map, lot size is 1 acre measuring approximately 135' x 322.67' Approx Latitude 19.591966 N. Approx Longitude 154.992552 W. Approx elevation 173 feet. Approximate annual rainfall amount is 120" according to the rain fall map. Per county maps this lot is in Flood Zone X, Lava Zone 3. All information is deemed to be reliable, but is not guaranteed - all interested parties should perform their own due diligence.

15-1392 20th Ave, KEAAU

Listing courtesy of Team Hawaii Realty.

$160,000
1 Beds 1 Baths 729036 MLS ['Fee Simple'] Tenure
The original permits on this home are expired. Once off to a great start, this home on 1-acre has potential to be finished into an attractive home. With generous acreage, privacy, and established vegetation, the property provides an opportunity for creating a new home or investment in a growing area. Owner financing option! Hawaiian Paradise Park is one of the most popular subdivisions in Puna with a great location only about 15 miles from historic Hilo town. Restaurants, hardware, gas and convenience shopping in Keaau and Pahoa are all less than 10 miles away. Businesses within the subdivision include a water catchment supply company, car repair, veterinarian, a plant nursery and more. HPP has an active community association with events scheduled throughout the month. For more information visit the community association website: http://www.HPPOA.net Per HELCO, SSPP is paid! According to the Hawaiian Telcom website, high-speed fiber internet is available here! Please confirm details and availability with Hawaiian Telcom. Per County TMK map, lot size is 1 acre measuring approximately 135' x 322.67' Approx Latitude 19.597707 N. Approx Longitude 154.990488 W. Approx elevation 152 feet. Approximate annual rainfall amount is 120" according to the rain fall map. Per county maps this lot is in Flood Zone X, Lava Zone 3. Additional subdivision information available at http://www.hppoa.net All information is deemed to be reliable, but is not guaranteed - all interested parties should perform their own due diligence.

15-1358 17th Ave, KEAAU

Listing courtesy of Team Hawaii Realty.

$120,000
729966 MLS ['Fee Simple'] Tenure
Discover the potential of this one-acre wooded property located on 10th Avenue in the heart of Hawaiian Paradise Park (HPP). This standard one-acre parcel offers a blank slate for those looking to design a private tropical retreat or build a sustainable off-grid home in one of the fastest-growing communities on the Big Island. Situated off Kaloli Drive, this lot is located in a desirable convenient location where you can avoid the bulk of afternoon traffic. Life in Hawaiian Paradise ParkHPP is a sprawling residential subdivision located just 15 miles southeast of Hilo. It offers the perfect balance between seclusion and convenience. The neighborhood is managed by an active community association (HPPOA) and features a community center that hosts local events and farmers markets. You are less than 10 miles from the nearby towns of Keaau and Pahoa, where you’ll find grocery stores, restaurants, hardware shops, and medical services. Explore the rugged Puna coastline at the bottom of the subdivision for whale watching, shore fishing, or a scenic hike to Ha'ena (Shipman) Beach. Overhead power and phone service are common in the area, and high-speed fiber internet is increasingly available throughout the subdivision. j[k,./Whether you are looking for an affordable entry into the Hawaii real estate market or a quiet place to establish your roots, this 10th Avenue property offers the space and serenity to bring your vision to life.

10th Ave, KEAAU

Listing courtesy of Coldwell Banker Island Properties - Hilo.

$365,000
2 Beds 2 Baths 726991 MLS ['Fee Simple'] Tenure
Brand new construction in the desirable Hawaiian Shores subdivision! This beautifully designed 2-bedroom, 2-bathroom home offers modern comfort with an open-concept layout that seamlessly connects the living, dining, and kitchen areas,perfect for both everyday living and entertaining. Enjoy contemporary finishes throughout, complemented by all-new stainless steel appliances in a sleek, functional kitchen. The home also features an enclosed garage for added convenience and security, plus a washer and dryer included for a truly move-in-ready experience. Ideally located less than 10 minutes from grocery shopping, schools, and everyday amenities, this home combines comfort with convenience. Thoughtfully built with style and practicality in mind, this is an excellent opportunity to own a fresh, modern space in a peaceful island community.

15-2778 Manini St, PAHOA

Listing courtesy of eXp Realty.

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.